FAQS

Long story short: age qualifies weight. The science of how weight gets distributed around the body is well understood, as is how that distribution changes over time (and it's different for men and women). There's a blog post on Citizen Wolf with a deeper dive if you want to learn more...

Great question. TL;DR The more barriers / clicks that you put in front of people online, the more they drop-off which reduces the number of people completing any experience. We've spent nine years refining Magic Fit to ensure the maximum amount of people get their results with the minimum amount of friction.

Great question and one we get asked all the time -- couldn't we get more accuracy if we asked more questions? The answer is emphatic yes, but... After 9+ years of testing via Citizen Wolf, we've found the perfect balance between accuracy and simplicity. More questions would increase accuracy, but it would also increase the amount of people dropping-off and not making it to the results page.

Quite simply, it means that we get it 'wrong' about 6% of the time. That said, this is a stat from Citizen Wolf relative to how often a custom-fit garment is wrong and how often we need to initiate a remake as a result. But it's the best proxy we have right now.

Learn more: Technology

Excellent question, and one that we've had countless times over the years. Magic Fit interpolates over 196 million data points to arrive at a result, and we are standing on the shoulders of giants when it comes to the hard science of body measurements that underpins our technology. That science is well understood (and has been for decades), we're just applying it to the specific context of fashion. Long story short. Yes, you can absolutely trust the results!

Learn more: Technology

No it won't. Like other plugins, Magic Fit is a few lines of code. Unlike other plugins, Magic Fit doesn't pre-load anything and is completely optional on the user side -- meaning data transfer occurs only when somebody initiates the experience.

Yes. Magic Fit is deployed on AWS and we have access to infinite headroom to scale. So if your website can keep up with BFCM traffic, then so can Magic Fit.

Firstly, we think it's insane for any monobrand retailer to install something that puts your competitors' brand in the customer's mind during the checkout process. Secondly, unlike other solutions, Magic Fit has been trained on the data required to actually make clothes -- over 100,000+ garments to be exact (via Citizen Wolf) -- so we don't need to know anything about their existing wardrobe. Finally, we're extremely confident that Magic Fit results are perfectly calibrated for the fashion context. We want to make it as easy as possible for people to get to their results as quickly as possible.

We're a global software business, but we live in Sydney so our hours are 9 AM - 5 PM weekdays local time. We endeavour to get back to all existing customer enquiries within 24 hours.

We haven't had that happen yet, but things can go wrong... Reach out as soon as you can and we'll get straight on a fix.

Magic Fit is a wholly-owned subsidiary of Citizen Wolf Pty. Ltd. (ABN 84 608 197 191). Citizen Wolf is our parent company, and like any parent-child relationship, it can be complicated at times (but mostly it's great).

We started Citizen Wolf over nine years ago in early 2016, as a DTC fashion ecomm business and we've been refining the products, the technology, the customer service and every single facet of that business ever since. We're running performance ads every day so we know what it takes to drive traffic to your site. We're also looking at CAC and CPM and all the other metrics that are table stakes for successful ecomm businesses. We also know just how important it is to get good ROAS on every dollar invested. So that's why you should have confidence when you partner with us because we're not just selling you software. We're selling software backed by an intimate understanding of what it takes to run a successful fashion ecomm brand. We always knew the tech we were creating would have application beyond our single brand. And we always knew that running a brand would be our superpower for selling the tech. Yin/Yang baby!

Yes. Magic Fit slashes your return rate by getting every customer to size confidence in only 2 clicks, which means lower overall carbon emissions for your company: Fewer returns means fewer garments going to landfill that cannot be resold post-return. Fewer returns also means fewer freight miles.